{"id":493,"date":"2012-10-31T23:35:13","date_gmt":"2012-11-01T04:35:13","guid":{"rendered":"http:\/\/www.jenniferpickens.com\/blog\/?p=493"},"modified":"2018-04-16T13:22:19","modified_gmt":"2018-04-16T18:22:19","slug":"the-passing-of-a-legend-letitia-baldrige","status":"publish","type":"post","link":"https:\/\/www.jenniferpickens.com\/blog\/the-passing-of-a-legend-letitia-baldrige\/","title":{"rendered":"The Passing of a Legend – Letitia Baldrige"},"content":{"rendered":"

\"\"It is with a very heavy heart I write that on Monday Letitia Baldrige passed away.\u00a0 I first came to know her in the fall of 2007.\u00a0 She is one of the most talented ladies that I have ever had the privilege of working with.\u00a0 She will always be an inspiration to me and I am so honored that this summer she contributed a quote for my latest book, Pets at the White House<\/em>.\u00a0 She was kind enough to be one of the first to write a foreword to my first book Christmas at the White House<\/em>, and I am forever grateful that she believed in me before I had anything to show for it.\u00a0 She also gave me encouragement to document these wonderful stories and non-partisan traditions, events, highlights, pets and more that take place at the White House. Her legacy is vast and not limited to being the first chief of staff to a First Lady as well as the social secretary of the Kennedy White House. I think that it is so wonderful that First Lady Laura Bush honored “Tish” on October 9, 2007 with a Tea in the private Residence of the Executive Mansion.\u00a0 We will all be thinking of her, her family and her friends during this difficult time.\u00a0 I loved the way that the New York Times ended their story on her, \u201cFamily, Ms. Baldrige believed, was where the patterns for manners, humanity and true civilization were set, and the American family was failing to do its job. \u2018We are not passing values on to our children,\u2019 she told The Toronto Star in 1999. \u2018We are not sitting down at the dinner table talking about the tiny things that add up to caring human beings. Jackie learned from her mom, who had beautiful manners.\u2019\u201d (the entire article is below)<\/p>\n

\"\" (Above) Mrs. Laura Bush is joined by former White House social secretaries Tuesday, Oct. 9, 2007 at the White House, during a tea in honor of Ms. Letitia Baldrige, front-row right, social secretary during the Kennedy administration. Joining Mrs. Bush, from left, are: Mrs. Elizabeth Clements Abell, seated left, social secretary during the Johnson administration; Ms.Maria Downs, social secretary under the Ford administration; Mrs. Lucy Winchester Breathitt, social secretary under the Nixon administration; Mrs. Ann Stock, social secretary during the Clinton administration; Amy Zantzinger, current White House social secretary and Mrs. Cathy Fenton, Mrs. Bush’s former social secretary. White House photo by Shealah Craighead<\/p>\n

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October 30, 2012<\/p>\n

Letitia Baldrige, Etiquette Maven, Is Dead at 86<\/strong><\/p>\n

By ANITA GATES<\/a><\/strong><\/p>\n

Letitia Baldrige<\/a>, the imposing author, etiquette adviser and business executive who became a household name as Jacqueline Kennedy<\/a>\u2019s White House chief of staff, died on Monday in Bethesda, Md. She was 86.<\/p>\n

Her death was confirmed by Mary M. Mitchell, a longtime friend and collaborator.<\/p>\n

At 35 Ms. Baldrige, known as Tish, left her job as public relations director for Tiffany & Company to help out a friend and fellow Vassar alumna, the former Jacqueline Bouvier, becoming, in essence, the social secretary of the Kennedy White House as it emerged as a center of culture, art, youthful elegance and sparkling state dinners.<\/p>\n

Ms. Baldrige left the White House in June 1963, less than six months before President John F. Kennedy<\/a>\u2019s assassination, to work for the Merchandise Mart, a Kennedy family business enterprise in Chicago. She went on to found her own public relations and marketing business.<\/p>\n

In the 1970s she established herself as an authority on contemporary etiquette, writing a syndicated newspaper column on the subject and updating \u201cAmy Vanderbilt\u2019s Complete Book of Etiquette\u201d in 1978, less than four years after Ms. Vanderbilt\u2019s death. Ms. Baldrige\u2019s face soon appeared on the cover of Time magazine, which hailed her as the nation\u2019s social arbiter.<\/p>\n

After that, her own name was enough to attract readers, and in 1985 she published \u201cLetitia Baldrige\u2019s Complete Guide to Executive Manners,\u201d which dealt with behavior in the workplace and outside it. In that book, she declared it acceptable to cut salad with a knife. She recommended that whoever reaches the door first \u2014 either man or woman \u2014 open it. And she suggested infrequent shampooing when staying on a yacht, to be considerate about conserving water.<\/p>\n

Ms. Baldrige, who stood 6 feet 1 inch tall and became known for her elegant silver hair, long contended that the heart of all etiquette was consideration for other people, rather than a rigid set of rules.<\/p>\n

\u201cThere are major C.E.O.\u2019s who do not know how to hold a knife and fork properly, but I don\u2019t worry about that as much as the lack of kindness,\u201d she told The New York Times in 1992. \u201cThere are two generations of people who have not learned how important it is to take time to say, \u2018I\u2019m sorry\u2019 and \u2018please\u2019 and \u2018thank you\u2019 and how people must relate to one another.\u201d<\/p>\n

In addition to her all-purpose etiquette guides, she narrowed her focus in books about weddings, social lives, job success and child-rearing. Even when she went far afield of her specialty, as with \u201cPublic Affairs, Private Relations\u201d (1991), a novel about romance and class differences in Washington, she threw in comments about manners.<\/p>\n

She wrote at least three books that capitalized on her brief, shining White House career: \u201cIn the Kennedy Style: Magical Evenings in the Kennedy White House\u201d (1998, with Ren\u00e9 Verdon<\/a>); \u201cA Lady, First: My Life in the Kennedy White House and the American Embassies of Paris and Rome\u201d (2001); and \u201cThe Kennedy Mystique\u201d (2006, with four co-authors). Those books\u2019 revelations tended toward menus, recipes and minor shockers, like Mrs. Kennedy\u2019s habit of referring to Helen Thomas and another newswoman as \u201cthe harpies.\u201d<\/p>\n

In a 1964 oral history interview for the John F. Kennedy Presidential Library<\/a>, she remembered the Kennedys as perfectionists and the president as an amazing manager.<\/p>\n

\u201cHe was like a wonderful department store manager who goes through the store and knows everybody\u2019s name and knows how all the departments work and knows how to wrap packages better than the wrappers in the wrapping department,\u201d she said.<\/p>\n

Letitia Baldrige<\/a> was born on Feb. 9, 1926, in Miami and grew up in Omaha, the youngest child of Howard Malcolm Baldrige, a Republican state legislator who became a United States congressman in 1930, and the former Regina Connell. (Their son Malcolm was secretary of commerce in the Reagan administration.)<\/p>\n

Growing up with two older brothers helped make her tough, Ms. Baldrige said. Speaking to her hometown newspaper, The Omaha World-Herald, in 1997, she recalled the time her brother Robert had swung his new baseball bat, a holiday gift, too close to her. \u201cI was knocked unconscious for three hours,\u201d she said. \u201cMy brothers called it the best Christmas so far.\u201d<\/p>\n

Like her future employer Mrs. Kennedy, Letitia attended Miss Porter\u2019s School in Farmington, Conn., and received a bachelor\u2019s degree from Vassar College<\/a>. She did graduate work at the University of Geneva in Switzerland but still found that she had to learn secretarial skills to find a good State Department job.<\/p>\n

Beginning in the late 1940s, she worked in Paris as social secretary to David Bruce, the United States ambassador to France, and his wife, Evengeline; then in Rome as assistant to Clare Boothe Luce, at that time the ambassador to Italy. On that first job she made a major faux pas by unknowingly seating a Frenchman next to his wife\u2019s <\/strong>lover at a dinner party. As a result, she often said, she learned the value of heartfelt, repeated apologies.<\/p>\n

When she returned to the United States, she went to work for Walter Hoving, the chairman of Tiffany & Company. Her first book was \u201cRoman Candle\u201d (1956), a memoir about her European adventures, which one critic, Elizabeth Janeway, accused of managing \u201cto invest Rome with as much color and atmosphere as if it were her native Omaha.\u201d Her last book was \u201cTaste: Acquiring What Money Can\u2019t Buy\u201d (2007).<\/p>\n

Most of Ms. Baldrige\u2019s career was spent as an entrepreneur, as head of her own businesses in Chicago, New York and Washington, where she had a home at the time of her death.<\/p>\n

Yet she continued to be identified with her White House days. \u201cThat\u2019s all right,\u201d she told The Times in 1998. \u201cIt was a moment in history, and to be part of it is incredible.\u201d<\/p>\n

Ms. Baldrige married Robert Hollensteiner, a real estate developer, the year she left the White House. He survives her, along with their daughter, Clare Smyth; their son, Malcolm Baldrige Hollensteiner; and seven grandchildren.<\/p>\n

Family, Ms. Baldrige believed, was where the patterns for manners, humanity and true civilization were set, and the American family was failing to do its job.<\/p>\n

\u201cWe are not passing values on to our children,\u201d she told The Toronto Star in 1999. \u201cWe are not sitting down at the dinner table talking about the tiny things that add up to caring human beings. Jackie learned from her mom, who had beautiful manners.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

It is with a very heavy heart I write that on Monday Letitia Baldrige passed away.\u00a0 I first came to know her in the fall of 2007.\u00a0 She is one of the most talented ladies that I have ever had the privilege of working with.\u00a0 She will always be an inspiration to me and I… Read More<\/a><\/p>\n","protected":false},"author":4,"featured_media":495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-white-house-wednesdays"],"_links":{"self":[{"href":"https:\/\/www.jenniferpickens.com\/blog\/wp-json\/wp\/v2\/posts\/493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jenniferpickens.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jenniferpickens.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jenniferpickens.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jenniferpickens.com\/blog\/wp-json\/wp\/v2\/comments?post=493"}],"version-history":[{"count":4,"href":"https:\/\/www.jenniferpickens.com\/blog\/wp-json\/wp\/v2\/posts\/493\/revisions"}],"predecessor-version":[{"id":499,"href":"https:\/\/www.jenniferpickens.com\/blog\/wp-json\/wp\/v2\/posts\/493\/revisions\/499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jenniferpickens.com\/blog\/wp-json\/wp\/v2\/media\/495"}],"wp:attachment":[{"href":"https:\/\/www.jenniferpickens.com\/blog\/wp-json\/wp\/v2\/media?parent=493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jenniferpickens.com\/blog\/wp-json\/wp\/v2\/categories?post=493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jenniferpickens.com\/blog\/wp-json\/wp\/v2\/tags?post=493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}